Google Searches or Quit Attempts as a Success Measure for an Antismoking Campaign.
نویسندگان
چکیده
In a recent study by Ayers et al.,1 the authors analyzed Google search patterns associated with health conditions depicted in CDC’s national tobacco education campaign, Tips From Former Smokers (Tips). Although examining search trends to inform the effectiveness of health campaigns holds promise, the authors make a number of statements that we, as the principal scientists and campaign managers, disagree with.
منابع مشابه
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial
BACKGROUND While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose-response from the campaign was only assessed by self-report. OBJECTIVE Assess the impact of higher ad exp...
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عنوان ژورنال:
- American journal of preventive medicine
دوره 49 6 شماره
صفحات -
تاریخ انتشار 2015